SPECIALTY PARTNER
You've Built the Clientele. Now Reignite the Magic.
After years behind the chair, the skills are there but somewhere between back-to-back appointments and the same requests on repeat, the spark started to fade. 3 To Be Me helps experienced stylists like you cut through the rinse-and-repeat cycle, reconnect with your artistry, and create client experiences so exceptional they can't stop talking about you.
Using a blend of psychology, neuroscience, and proven salon strategies, you'll know exactly how to wow the clients you have, attract new ones, and build the kind of referral-driven momentum that makes every day behind the chair feel like it matters again.
Why Experienced Stylists Choose 3 To Be Me
Reignite Your Passion
Fall back in love with your craft and bring genuine excitement to every appointment.
Exceed Every Expectation
Give clients an experience so memorable they refer their friends before they even leave the chair.
Unleash Your Artistry
Use your existing skills in fresh, inspired ways no more playing it safe.
Grow Without Grinding
Attract new clients and re-energize referrals without burning yourself out.
Does This Sound Familiar?
Your days behind the chair are starting to blur together
You have loyal clients but you're running on autopilot
You want to try bold, creative looks but aren't sure how to get clients on board
The passion that drove you into this career feels distant
You're ready for new clients and referrals but don't know how to create that momentum again
You didn't spend years mastering your craft just to feel stuck. There's a better way.
Why 3 To Be Me Was Created for You
After 30+ years working with and observing stylists at every stage of their careers, I noticed something: it wasn't just new stylists who struggled. Experienced stylists, the ones with full books and real skills, were quietly burning out.
They'd mastered the technical side of the job, but felt creatively blocked, emotionally drained, and unsure how to deepen the client relationships they'd already built. The consultation process had become a formality, and the artistry had gotten buried under routine.
That's why I developed the 3 To Be Me method, a consultation approach grounded in psychology and neuroscience that gives you a repeatable framework to:
- Truly understand what each client wants (and needs)
- Remove the guesswork from every appointment
- Express your creativity with confidence
- Turn every session into an experience clients can't stop talking about
Now I'm sharing 30+ years of salon success secrets so you can reignite your passion and rediscover why you fell in love with this work in the first place.
The Key to a Career That Stays Exciting
Everything you wish you'd learned before your first day behind the chair, plus the advanced strategies to elevate where you are right now.
3 To Be Me Certification gives experienced stylists a proven, psychology-backed framework to:
- Reignite passion and reduce day-to-day overwhelm
- Elevate every client consultation in under 10 minutes
- Strengthen loyalty with the clients you already have
- Generate a fresh wave of referrals and new client growth
Testimonials
WOW, oh WOW! With each module, each page and word, I kept repeating to myself, "I've NEVER seen a more thorough and thoughtful training course! Congratulations on developing these magnificent training tools, illustrations, photos and for the complete client care module.
Ann Mince, My Beauty Industry Mentor
After being a hairdresser for 40 years. I found this educational program refreshing. Dayna leaves nothing out. From handling clients, using tools, and executing hair techniques from basic to advanced. This is an amazing opportunity for any hairdresser at any level.
Kim D., Salon Owner
I found Dayna's 3 to Be Me process extremely helpful as an invitation to think about and convey what I wanted from my hair. I'd taken pictures into my stylist before, but this made me think about what drew me to a particular style, and what I like and didn't like about it. Thinking about three adjectives that described my own personality, and what I wanted to communicate with my hair, really made me think about hair in a new and more holistic way. I think I learned something about myself. And I got a great haircut!
Teresa J., Client
Why I decided to get out of my own way and put my team first. After over 30 years educating the next generation in hair. I have loved working with other experienced hairstylists to grow my team. The best decision I made was 2 years ago was starting the 3 to Be Me hair experience. This program has changed the way we start our new stylists in such a positive way. We now have taken on 4 apprentices to start them on their way to get their Washington state license. This is a ongoing program that teaches them how to learn the soft skills in cosmetology. Connection, communication and follow through. We are now growing faster then ever. It also takes the pressure off our educators to constantly have to prepare a class and getting the new stylists started. Amazing way to grow your team.
Lisa Vann, Salon Owner
3 Steps to Fall Back in Love With Your Chair
1. Join the 3 To Be Me Certification Program.
Unlock neuroscience-backed consultation strategies designed specifically for stylists who are ready to level up - not start over.
2. Transform Your Client Consultations in Under 10 Minutes.
Leave every client feeling truly seen, understood, and thrilled with the results. Watch referrals follow naturally.
3. Build the Career You Deserve.
Use the skills you already have in more inspired ways. Grow your clientele, deepen loyalty, and reignite the joy of being behind the chair.
Meet Dayna Cakebread
Dayna Cakebread is a stylist, educator, speaker, and salon owner with over 30 years of experience transforming how stylists connect with their clients and their craft.
After graduating from the Horst Educational Center (now The Aveda Institute) in 1992, Dayna built her career inside Aveda Concept Salons, developing their assistant programs and serving as Educational Director. She later opened Belle Epoque Salon in Portland, which became the first Zero Impact Salon in North America to earn recognition from the Davines hair product line. In 2008, it was honored as Portland's Best Sustainable Business.
Since 2016, Dayna has worked internationally as North American Coordinator for Artecorte Beauty School in Havana, Cuba, traveling three times a year to teach and bring supplies. Today, she combines online education, private clients, speaking engagements, and the 3 To Be Me Certification program to help stylists at every stage of their career reconnect with their purpose behind the chair.
Her approach isn't about starting over, it's about unlocking everything you already have.
Imagine Walking Into the Salon Excited Again
A schedule full of clients who trust you completely. Appointments that feel creative and alive. Referrals coming in because your clients can't help but talk about the experience you gave them.
That's not a distant dream, it's what happens when you have the right framework. With 3 To Be Me Certification, your clients are no longer a mystery. You'll know exactly how to exceed their expectations, deepen their loyalty, and express your artistry with confidence, every single time.
Get an Inside Look
Learn how fast you can grow your clients immediately right out of beauty school & hear the top Q&A from Emerging Stylists looking to be hired in a high-end salon.
How to be prepared for any high-end boutique salon.
Ways to invest in your career to build confidence.
How to quickly build your clientele.
Tips on how to gain confidence and skill.
Checklist of things you need to work in a high-end salon (PDF takeaway!).
How to stand out from all the other stylists.